For any search engine marketing strategy to succeed link building or link Exchange or Link Popularity or Natural Link Development whatever we want to call it seems very important. It is a process of connecting your website to other related website in order to improve site's search relevance ranking that facilitate website to be listed up on a search engine results page.
Prior to link building, analyzing link of your competitor seems more important focusing where they are connecting their link and how they are working. Such analysis and proper link building process opens up an opportunity to evaluate, exhibit and highlight your services and products in a greater extent among massive populace.
Being a search engine optimization company, we understand how important link building is for your website and its role in link popularity, since better the link popularity; better will be the page rank in search engine. But, it is not always the link popularity that works for page ranking; there are many other factors that plays some role in securing good page ranking.